Drawing in the Buyer's Eye

I hope everyone's week is going good! Mine has been wonderful and busy. I have been doodling lately and realized how much I love to draw eyes!

If we think about why the eye is so admired, we have to think about its function.

Without eyes, we cannot see and if we cannot see, we cannot perceive or know what is around us.

These are old sketches from the past few years.

Can you tell what they all have in common?

(Besides being all females)

Eyes have power because they hold the power to see.

Why am I bringing this up?

I want you to think about a customer and their eyes. What colors might be more soothing and appealing? What design elements might spark their interest better? AND what product or item are you trying to sell that will appeal to their eyes first?

I feel sometimes as shop owners we tend to get off track a lot.

We start out simple but then I think we feel we need to "add more."

But often times "more" is not necessarily easy for the eyes of a browsing customer.

I've recently realized this about myself.

I love to decorate and play with graphics. Though Photoshopping the heck out of an image may not be "soothing" to a customer's vision.

I think we have to go back to the simplicity of color and design. That is not to say completely change your style...oh no, that is what makes you, well, you! But sometimes when you are creating and you feel the project is done...but wait, you want to add one more thing...wait no, two more things...try to stop yourself.

A customer's vision should be treated like a newborn baby.

Careful. Not too tight. Not too loose. Not too much light, but never dark.

As the design process flows, try to keep a conscious mind how your product will look to a new customer...a new "baby" :)

Here is what the Book of Proverbs (15:30) says about eyes:

"The light of the eyes rejoiceth the heart: and a good report maketh the bones fat."

Light can make the heart happy and a good reaction to what we see will leave us satisfied!

Doesn't that make sense?

Too much can make us feel fat, but too little can make us feel hungry.

But with the right combination, a buyer's eye can leave their heart comfortable and filled with satisfaction!